How to in 3 ways "target the right market" & find Your niche

One of the biggest challenges marketers face is getting the  word out to the people who are most likely to become our customers.Learning how to market and who to market to,is how your business becomes successful Discover  the basic to internet marketing here

Target Niche vs Target market(Audience) The 

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Target Niche and Target market you  may have heard both of these terms before, and you may have heard them used interchangeably. However, understand both will help you grow your business. here’s an important distinction between the two:

 Distinction between the two:

target market is a defined group most likely to buy a company's products or services. This group usually has similar product needs, such as college students who usually have an appetite for affordable cars, technology products, dorm room goods, etc

• A marketing strategy is selecting and describing one or more target markets that a company's product or service will identify for business opportunities

Your niche is the service you specialize in offering to your target market.

• Concentrating all marketing efforts on a small but specific and well defined segment of the population. ... As a strategy, "niche marketing" is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Also called micromarketing.

How to "target the right market" & find Your niche  

1.Problem solver 

Think about what problems your product or service solves. If you want people to buy your product or service, you need to make sure it will it solve their problem for them. For example, your product might solve your customers' problem of needing marketing tips or  online business ideas 

• The problems you identify can be anything at all, as long as you believe there are enough people who have the problem to support your business.
• Try to be as specific as possible when identifying the problems your product solves. Identifying an overly broad problem, such as the need for food, will not be very helpful. You can start with this broad problem, but then narrow it down by asking yourself some followup questions such as "Where do my customers need food?" or "What kind of food do my customers need?"

2.Find out who your current customers are.

 The best way to start learning more about who would want to buy your products is to find out who is already buying them. You can use this information to help target other people who have similar interests or who fall into similar demographic groups.^[7]

If you have a store, pay attention to who your customers are. You may be able to tell a lot about them simply by being observant. You can also try engaging customers in conversation, asking customers to complete surveys, or creating a rewards program that requires the submission of personal information in order to learn more about your current customers. Rewards programs also allow you to track customers' purchases, which will help you understand what kinds of products a specific kind of customer is most attracted to.

• If you have a website, Google Analytics can tell you a lot about the people who are currently visiting your site. Many social media sites, including Facebook, Twitter, and Youtube, also have "insights" or "analytics" that provide information about demographics and interests. The manufacturer of a product can also likely provide customer demographics. read more

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3.Sharpen your focus

One of the most effective things you can do to market your product smartly and efficiently is narrow your gaze – in other words, prioritize. Which efforts should you prioritize? Here are three tips to help you focus your marketing approaches:

Steps To Identify Your Target Market