Whether you own your own business and need to learn Internet marketing strategies or you are looking to pursue a career in marketing.With out the right audience to sell or promote our products we have no business.
Why it is so important to find your ideal customer. Without a clear understanding of who you are advertising to, your content, your ad campaigns, and your email marketing in my honest opinion you are wasting your time . Like running around in circle going know where. Building your business on the internet can be overwhelming for some. I want to help lighten the load or decrees the stress of finding your perfect Audience.
For new internet Marketer's These 5 strategies I guarantee you will get value
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Become a Problem solver
What Problems Do You Solve for Your Customers? Selling is about solving customer problems, whether those are problems customers are currently facing, or problems they will face as their marketplace evolves and their needs change.
- The problems you identify can be anything at all, as long as you believe there are enough people who have the problem to support your business.
- Try to be as specific as possible when identifying the problems your product solves. Identifying an overly broad problem, such as the need for food, will not be very helpful. You can start with this broad problem, but then narrow it down by asking yourself some followup questions such as "Where do my customers need food?" or "What kind of food do my customers need?"
2 Find the right platform
( social media platform) Example fasebook .
- You can join groups and post information that ads value to the group.
- Pay attention to the stated guidelines of each group. Don’t just bust in to post links to your webpage.
- Watch and see what people are talking about and engage in meaningful conversations.
- Each group has its own culture and you need to get to know it a bit first.
3 Use Video
Facebook has developed its own video platform and if you want to engage your potential customers, you need to take advantage of it. In fact, using Facebook Video vs. sharing or embedding Youtube videos is better for engagement. Facebook’s video platform generates 2x more comments, 3x more shares, and 2x more reach than YouTube videos.
People like videos because similar to photos, they are easier to digest and comprehend than posts or articles. They are also usually more entertaining.
4.Try Direct Response Marketing
Your best bet for reaching out and touching customers is to use tactics to encourage them to complete a specific action, such as opt into your email list or request more information.
Create messages directed at your target market, suggests Motter. “Learn to create ads that attract your ideal clients by giving them something of value for free to get them started in your funnel. Learn all you can about direct response marketing practices, because they will teach you to focus on results that matter. Create compelling messages that tell your ideal audience why they'd have to be a fool not to work with you. Show them you understand their pain, and can make it go away faster and cheaper than they could without you.”
5 Focus on the valuable customers
Disproportionately allocate your sales force, marketing dollars, and R&D investments toward the customers and segments that you can best serve and will provide the greatest value in return. Also, allocate your growth capital toward new products and solutions that serve your best customers or can attract more customers that are similar to your best customers.
Your customers are the lifeblood of your business. They are the source of current profits and the foundation of future growth. These steps will help you find more ways to grow your business by better serving your best customers.
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