Marketing Mistakes That Can Hurt Your Business
Marketing can make or break a
business and the last thing any owner wants is to sink their company, but what many do not know are the mistakes that can lead to the end of a business.
When starting up a business or reviewing
marketing strategies, it is important to be aware of what can go wrong so that it does not hurt instead of encourage the business.
Many
business owners will make marketing mistakes without realizing they are doing it that can hurt
their business. Click The Link Below To Check It Out Now:
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A marketing plan should be created with clear goals and not only focus on returning visitors, but also on any new potential customers as well.
Business owners should also be aware of any reviews that are placed online by conducting consistent searches for the business and responding to any negative feedback that may occur.
Several businesses will either delete the feedback or ignore it.
A good business will use this negativity to expand on it by working to resolve the issues, which will demonstrate the company’s excellent customer service commitment.
Website speed can also be a marketing mistake that businesses make.
It will turn customers away, so it is important to send any reports of a slow website to a developer or to the website owner to fix as quickly as possible.
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Marketing is a huge part of owning a business and while it has its advantages, it can also be a disadvantage if businesses fall prey to marketing mistakes.
These mistakes can include not setting clear marketing goals, focusing only on returning visitors, ignoring or not responding to negative feedback, or having a slow website.
Most business owners do not intentionally make these mistakes, but just the same, it is far better to be informed about these mistakes than to learn on the go to avoid them.
The 7 Marketing Mistakes That Can Hurt Your Business
1. Not understanding your customers needs
Do you really know what your potential customers need and want? Do you understand their challenges and can clearly describe how you are the best person to help them? Before you create your marketing plan, you need to define the characteristics of your ideal client, what they desperately need that you can fill and then provide the solution better than anyone else. The more you know about your customers and what keeps them up at night, the more effective your marketing efforts will be. Study your best customers and why they chose your business. Get to know your ideal client intimately so you can produce the results they are looking for.
2. Not staying true to your brand
Your
brand is the promise you make to your customers and customers know immediately when there is a disconnect between what you have promised and what they receive. If your marketing activities deviate from the voice and reputation your brand has already established, you run the risk of confusing, disappointing or angering your customers and prospects. Ensure that all of your marketing stays true to your message and the promise of your brand.
3. Not adhering to email marketing best practices
How many unsolicited email newsletters do you get? When I get a real estate agent’s newsletter from Austin, Texas, I know I was added manually! The worse thing you can do to your brand’s reputation is to send unwanted emails “just because you met them at a networking event”.
One of the most powerful resources for marketing your business is your in-house email list full of customers and prospects that are interested in what you have. Use a reputable email service provider (MailChimp, Constant Contact, aWeber, etc) to build your list. Then use email marketing to keep you in touch with your prospects and customers. Ensure you understand email best practices and
avoid critical mistakes that can get your small business blacklisted.
4. Believing in and hiring the SEO “expert” that will get your business on page 1 of Google
There’s no magic bullet. There’s no expert that can guarantee first page results. If it sounds too good to be true, most likely it is. Don’t be the victim of
SEO and digital marketing scams that prey on small business owners.
Find someone you can trust and can educate you on what will work for your business. It takes time for your business to appear in the search engine results, but be patient and persistent. Implementing a solid content marketing and SEO strategy will have the greatest impact on your business.
5. Using your business name or having no picture of you in your social media personal profiles
People want to connect with you, the person, not your business. If you want to connect with me, please create personal profiles with your name and picture. I want to see who you are, understand what we may have in common and begin to build the “know, like and trust” relationship with you.
In addition to being frustrating, creating personal profiles with your business name and logo violate the terms of service across the board. Facebook has specific terms regarding personal profiles. LinkedIn specifically states to “Use your real name on your profile” and don’t “Upload a profile image that is not your likeness or a head-shot photo.
Google+ has a specific policy for Profile Names.
Promote your business using Facebook Business Pages, Google+ Business Pages and LinkedIn Company Pages. They are designed to promote your products and services and allow those interested in your business, but maybe not you personally, to follow you.
6. Not seeking professional help when creating your brand identity
I’m all for small business owners being in control of their marketing efforts but when it comes to laying the foundation for a
consistent online brand, you may want to think twice about creating your own brand, website or social media strategy without professional help.
It is far more cost-effective to create your brand identity right the first time and not waste time creating visibility only to have to start over because your brand isn’t working. Hiring professionals for those areas that require a unique skill – design, development and user experience – can help you get it right the first time.
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7. Believing that marketing is an expense, not an investment
If you have the mindset that everything you do in marketing is an expense, ready to cut when things aren’t working just right, then you are setting your business up to fail. Marketing is a process that requires a regular, consistent investment to increase your visibility and demonstrate your expertise. If you stop marketing to cut costs, your marketing efforts, and ultimately your business, will fail.
There are other marketing mistakes that occur within a particular marketing activity, such as poor landing pages, not using effective calls to action or lousy headlines, but these 10 mistakes can take your business out of the competition.
I hope you get value from this post
